February 7th, 2025 | 4 min. read
By Aaron Benator, Certified Health Coach
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February 7th, 2025 | 4 min. read
By Aaron Benator, Certified Health Coach
Cutting back on sugar can feel impossible. It’s everywhere — not just in candy and soda but also in foods you wouldn’t expect, like pasta sauce, salad dressings, and even yogurt.
If you’ve ever tried to lower your intake, you know it’s tough. Sugar cravings are powerful, and quitting sugar cold turkey often leads to frustration and failure.
But what if you could reduce sugar without feeling deprived? You don’t have to eliminate it completely or rely on willpower alone. There are smarter, science-backed ways to eat less sugar, retain your taste buds, and still enjoy food.
As a certified health coach, I have helped many patients learn to reduce sugar incrementally. These are the eight ways I’ve found to be most helpful in helping my patients reach their goals.
Understanding why we crave sugar makes it easier to control it. Historically, sugar was rare. In the past, people got their sugar from seasonal fruit, which wasn’t as sweet as it is today. Farmers have bred fruit to be sweeter, and now we can get it year-round, thanks to global trade.
Refined sugar — like the kind found in candy, sodas, and processed foods — used to be a luxury. Today it’s cheap and everywhere.
There’s also a biological reason we crave sugary foods. Hundreds of years ago, fruit ripened in late summer and fall, just before winter — a time when food was scarce. Our ancestors naturally sought out sweet foods to build energy stores.
Even though we no longer need to prepare for winter starvation, our brains still associate eating sugar with survival.
And speaking of survival, while there are countless poisonous bitter plants, there are no plants that — when sweet — are poisonous. For example, the ackee fruit is poisonous until it's fully ripened. When it's fully ripened, it's finally sweet an completely safe.
And then there’s the emotional connection. Sugar is linked to comfort, happiness, and tradition. Think about birthdays, holidays, and family gatherings — there’s almost always cake, candy, or dessert involved.
We even use phrases like “home sweet home,” reinforcing the idea that sweetness means safety and pleasure. This makes reducing sugar even harder because it’s not just about food — it’s about habits and emotions, too.
If you want to quit sugar or reduce sugar intake, you don’t need to go cold turkey. Small, strategic changes can help you eat less sugar while still enjoying food.
Instead of completely quitting sugar, start small. If you usually drink a large sweet tea or soda, order a medium or small. If that’s too much of a jump, ask for a half-sweet, half-unsweet tea. Your taste buds will adjust over time, making it easier to cut back.
Manufacturers don’t just use sugar to make foods sweet — they combine it with different textures and flavors to make products more addictive.
Think about a Snickers bar. It’s not just sweet; it’s crunchy, creamy, and chewy, making it more satisfying than plain chocolate. Understanding these tricks helps you make more intentional choices about processed foods high in sugar.
When you’re stressed, your body releases cortisol, which can make you crave sugar. High cortisol levels pull sugar from your blood, making your brain think you need more.
Before reaching for sugary snacks, try calming yourself with deep breathing, a short walk, or simply pausing to ask, “Am I actually hungry, or am I just stressed?”
Mindfulness can help reduce sugar cravings by making you more aware of the experience of eating. There’s a famous raisin experiment in meditation training where people are given one raisin and asked to examine its texture, smell, and taste as if it were the last one they’d ever eat.
The result? They feel more satisfied with just one. If you slow down and fully experience a piece of chocolate or a dessert, you may find you need less to feel content.
Urge surfing is a technique used in habit change and addiction recovery. When you crave something sweet, wait just one minute. If you still want it, wait another minute. The longer you wait, the more likely your craving will pass. And even if you do eat the treat, you’ve still strengthened your ability to pause before acting on impulse.
Not all cravings come from hunger. If you feel the urge to eat something sweet, ask yourself: Am I actually hungry, or am I bored, tired, or stressed?
If you’re bored, find an activity to engage in. If you’re stressed, do something that lifts your mood. Replacing emotional eating with other coping strategies can make a big difference.
For some people, having a reminder of sugar’s effects can help reduce cravings. A picture of a fatty liver (caused by excessive sugar intake) or decayed teeth in your wallet might seem extreme, but it’s a reality check.
Sugar contributes to non-alcoholic fatty liver disease, insulin resistance, and obesity. Seeing the long-term effects of sugar consumption can help you stay mindful of your choices.
If you’re heading to a party where you know there will be sugar-laden foods, eat something filling beforehand. A great option is full-fat Greek yogurt with a dash of cinnamon and a teaspoon of maple syrup.
It provides healthy fats, protein, and a little sweetness — without the blood sugar spike of cookies or cake. Feeling full before an event makes it easier to resist overindulging in sugary treats.
Reducing sugar doesn’t have to be stressful. At PartnerMD, we focus on balance, not restrictions.
With our concierge medicine approach, your doctor and health coach work together to help you make small, sustainable changes that fit your life — whether it’s managing cravings, making smarter food choices, or finding the right approach for you.
You don’t have to figure it out alone. With expert medical guidance and personalized coaching, we’re here to support you every step of the way.
Aaron Benator, Certified Health Coach
As a certified health coach at PartnerMD in Greenville, SC, Aaron provides personalized coaching tailored to your needs. He focuses on nutrition, exercise, and mental well-being. Aaron emphasizes a balanced lifestyle and is dedicated to helping you achieve your wellness goals.
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