«  View All Posts

5 Common Myths About Concierge Medicine (And the Truth Behind Them)

Updated: October 1st, 2026 | Published: October 2nd, 2025

5 min. read

By Janet Kiss, Membership

How does concierge medicine work? Download our Understanding Concierge Medicine guide to find out.
Female patient happily chatting with doctor

Concierge medicine has become an increasingly popular alternative to traditional primary care, but there are still plenty of misconceptions about who it is for and what you actually get from a membership.

You may have heard that concierge medicine is only for wealthy people. Or that it only makes sense if you are older or already managing health problems. Even the word “concierge” can make the model sound more focused on luxury and VIP treatment than healthcare.

PartnerMD has practiced concierge medicine for more than 20 years, caring for thousands of patients across our practices. Over that time, we’ve heard many of the same questions and concerns from people considering whether concierge medicine is right for them.

The reality is that concierge medicine is a primary care model designed to give physicians more time for their patients and patients greater access to their physicians.

So, before you decide whether concierge medicine is right for you, here are a few things worth knowing:

  • Concierge medicine isn't exclusively for wealthy patients. Membership requires an additional investment, but the model is more accessible than its reputation may suggest.
  • It isn't only for older adults. People value concierge care for different reasons at different stages of life.
  • You don't need to be sick to benefit. Prevention and long-term planning are important parts of concierge care.
  • A membership changes more than access to your doctor. Smaller patient panels create more time for each patient.
  • Concierge medicine doesn't replace health insurance. The two serve different purposes in your healthcare.

Let's take a closer look at five of the most common myths about concierge medicine and what's actually true.

Myth 1: Concierge medicine is only for wealthy people.

The word "concierge" can make this type of care sound like a luxury reserved for the wealthy. And if you've researched concierge medicine, you may have come across practices charging $10,000 a year or considerably more. 

Those practices exist, but they aren't representative of the entire concierge medicine market. Higher-priced practices are often found in major metropolitan areas and may fall closer to VIP or luxury medicine than the more common concierge primary care model. 

Most concierge medicine memberships cost between $2,000 and $5,000 per year, although fees vary by practice, location, and the services included.

What matters just as much as the price is what you're paying for.

A concierge membership allows physicians to care for smaller patient panels than they typically would in traditional primary care.

That creates more time and availability for each patient, which can mean longer appointments, easier access to your physician, more consistent follow-up, and greater attention to preventive care.

For many patients, the decision comes down to how much they value those differences in their primary care experience and whether the membership fits their healthcare priorities and budget.

Younger male patient talking with concierge doctor.

Myth 2: Concierge medicine is only for older adults.

Older adults may have more frequent healthcare needs, which can make the benefits of concierge medicine especially apparent. But age alone doesn't determine whether someone will benefit from the model.

What you want and need from your primary care physician matters more than your age.

A professional may value timely appointments that fit a busy schedule, while someone focused on performance and longevity may want more time for prevention and lifestyle goals. Someone managing multiple conditions or specialists may place greater value on care coordination.

Those needs can also change over time. Building a long-term relationship with a physician gives them the opportunity to understand your health history, establish important baselines, and recognize changes as you move through different stages of life.

Concierge medicine isn't designed for a particular age group. The value depends more on what you want from your primary care relationship than how old you are.

“For my younger patients, those in their 20s, 30s, and 40s, when we're young we often feel great, and we want that to continue. It's a good time to establish with your primary care physician and create a baseline for your health. We call it an investment in your future self.”

Vicki Latham-Solomon, M.D.

Myth 3: Concierge medicine is only valuable if you're sick.

It’s easy to see the value of having more time with and access to your physician when you’re managing a chronic condition or dealing with a health concern. But you don’t have to be sick to benefit from concierge medicine.

In fact, prevention is one of the biggest reasons to build a strong relationship with your primary care physician while you're healthy.

With more time during appointments, your physician can look beyond what is bothering you today and develop a deeper understanding of your health over time. That can include monitoring important health markers, staying current on recommended screenings, identifying changes or risk factors earlier, and discussing how factors like exercise, nutrition, sleep, and stress may affect your long-term health.

At PartnerMD, that proactive approach can also extend beyond the physician's office. Members have access to health coaching and wellness resources that can help turn their physician's recommendations into realistic changes in everyday life.

Being healthy doesn't mean there is nothing to work on. It can be an opportunity to establish a baseline, understand your risks, and make decisions that support your health over time.

Myth 4: Concierge medicine is just regular primary care with a membership fee.

Because concierge physicians provide many of the same primary care services as traditional physicians, it can be easy to assume that the only real difference is the membership fee.

The biggest difference is how the model changes the amount of time a physician can dedicate to each patient.

Traditional primary care physicians often care for large patient panels, which can limit the time available for appointments, follow-up, and communication between visits. Concierge practices intentionally maintain smaller patient panels, giving physicians more capacity for each patient.

At PartnerMD, that means appointments can last up to 30 minutes, giving you more time with your physician. Members also have same-day or next-day availability for acute needs, 24/7 physician access, and support coordinating care with specialists. That additional time gives your physician greater opportunity to understand your health history, discuss concerns in depth, and focus on prevention. 

You're still receiving primary care. The difference is a model designed to give you and your physician more time to build a relationship and manage your health together.

“Since moving to PartnerMD from traditional practice, where I had 1,900 patients and saw 24 a day, I've been able to practice medicine in depth rather than in breadth. I'm given the time and resources to talk to patients in detail, follow up on results, call specialists, and be a truly active part of their care.”

Roger Shih, M.D.

Myth 5: You don't need health insurance with concierge medicine.

Because concierge medicine involves paying a membership fee, some people assume it replaces traditional health insurance. In most cases, it doesn't.

Your concierge membership and health insurance serve two different purposes.

Your membership fee covers the services included by your concierge practice. Health insurance remains important for other healthcare needs, such as hospital stays, specialist care, imaging, procedures, and prescription medications.

How insurance works within a concierge practice can vary. Some practices bill insurance for covered medical services in addition to charging a membership fee, while others operate differently. That's why it's important to understand both what your membership fee covers and how the practice works with your insurance before joining.

Concierge medicine doesn't eliminate the need for health insurance. Instead, the two work together to cover different parts of your healthcare.

5 reasons

So, who is concierge medicine really for?

Concierge medicine isn't defined by a certain age, income level, or health status. Instead, the decision comes down to what you value most in your relationship with your primary care physician.

Concierge medicine may be worth considering if you want:

  • More time with your physician to discuss questions, concerns, and health goals
  • Easier access to care when you need it
  • Greater continuity with a physician who knows your health history
  • A more proactive approach to prevention and your health over time
  • Help navigating your care when specialists or other providers are involved

Ultimately, the question isn't whether you fit a certain type of concierge patient. It's whether these differences in your primary care experience are valuable enough to you to justify the additional investment.

At PartnerMD, we've built our model around giving physicians the time and availability to develop strong, ongoing relationships with their patients. If that's what you're looking for from primary care, concierge medicine may be worth exploring.

Ready to learn more about concierge medicine?

If concierge medicine sounds like it could be a good fit for what you want from primary care, the next step is understanding how the model works and what to consider when choosing a practice.

Download our free Understanding Concierge Medicine guide for answers to common questions about membership, cost, insurance, and what you can expect from concierge care.

New call-to-action

Janet Kiss, Membership

As a Membership Expert at PartnerMD, Janet Kiss has years of experience in concierge medicine. She guides you through the membership process, ensuring you understand and maximize the benefits of personalized care.